CHATGPT ADS BUSINESS AGENT CONVERSATION CAMPAIGN TYPE

Summary from the TLDR Founders newsletter

OpenAI's new campaign type, Agent, allows marketers to send ChatGPT searchers and users to a Business Agent conversation. The agents will be created through a combination of scraped data from the business website and instructions from advertisers. They will have access to product feeds and MCP tools, and can capture leads through custom forms. They can also launch ad campaigns that point to the agent rather than a website URL.