APPLE IS REINVENTING ITSELF AS THE WORLD'S BIGGEST SUBSCRIPTION PROVIDER

Summary from the TLDR newsletter

Apple's new Apple Upgrade leasing program hints at the company's next era of growth. Due to memory shortages, hardware prices have increased, and prices are only going to get steeper. Apple appears to be changing the psychology of the purchase. Instead of asking customers to justify spending more than $1,000 on a device, it's asking whether they can afford roughly a dollar a day, which is a much easier decision.