FOR 100 YEARS NO ONE NOTICED IT, BUT THIS REBRAND FINALLY GIVES GUNNERSBURY MUSEUM A REASON TO BE FOUND

Summary from the TLDR Design newsletter

Gunnersbury Museum and Park has introduced a new modular identity by Wiedemann Lampe to solve a long-standing visibility problem: most people knew the park but not the museum. The system uses separate symbols and colors—a green tree for the park and a purple building for the museum—that combine into a yellow identity when representing both together, giving each its own voice while maintaining a cohesive brand. Supported by flexible illustrations, human-focused photography, and intuitive yellow wayfinding, the rebrand is designed to increase awareness, encourage exploration, and help the historic site become a more recognizable cultural destination.