BRIBES WORK: THE BEST WAY TO GROW YOUR EMAIL LIST THAT'S STILL UNDERUTILIZED

Summary from the TLDR Marketing newsletter

Growing an email list starts with creating discovery content on a consistent schedule and using lead magnets to capture subscribers. Instead of lengthy ebooks or courses, businesses should create quick, actionable resources like templates, swipe files, and checklists that solve a specific problem. These can be repurposed from existing newsletters, social posts, videos, or client materials. Testing new lead magnets monthly and promoting them through social channels, websites, and email flows helps find what drives conversions.