DON'T TRUST GOOGLE TRENDS FOR CONTENT PLANNING

Summary from the TLDR Marketing newsletter

Google Trends may no longer give a reliable view of real search demand because AI search fan-out queries can inflate topic interest. Validate content ideas by comparing Trends data against Search Console impressions and clicks instead of relying on relative interest scores alone. Use keyword tools such as Ahrefs or Semrush for search volume estimates and check engagement and conversion data to confirm audience interest.