GOOGLE DOESN'T PUNISH AI CONTENT; IT PUNISHES BAD CONTENT

Summary from the TLDR Marketing newsletter

Google doesn't penalize AI content. It rewards quality. Fully AI pages can rank in top positions, but most high-ranking results are still largely human-written. Higher AI use trends with lower rankings, indexing rates, and impressions, though there's no strict cutoff. Many high-AI pages are still indexed, and performance remains stable over time. The real issue is quality, as scaled, low-value content tends to underperform regardless of whether AI was used.