YOUR WEBSITE IS BORING (BUT THAT MIGHT JUST SET IT FREE)

Summary from the TLDR Design newsletter

Years of optimizing websites for conversion, accessibility, SEO, and templates have made the web increasingly homogeneous. AI agents now threaten to reduce brands even further into interchangeable, machine-readable commodities. The future could instead become a bifurcated web: a “Silent Web” of structured data optimized for machines alongside an “Experiential Web” designed around distinctive, memorable, human-centered brand experiences. AI can help enable that shift when treated as a creative partner for storytelling and interaction rather than simply another tool for automation and efficiency.