HYUNDAI MOTOR GROUP OPENS UX RESEARCH HUB IN SHANGHAI

Summary from the TLDR Design newsletter

Hyundai Motor Group has opened UX Studio Shanghai, a dedicated user experience research hub in Jing'an district, completing its four-city network alongside Seoul, Frankfurt, and Irvine facilities. The three-story studio splits into a public Open Lab, with Explorer, Test, and Archive zones, and an invite-only Advanced Lab housing a simulation platform for concept-to-validation co-development.