FUNNY MARKETING 101

Summary from the TLDR Marketing newsletter

Effective marketing humor comes down to two rules that don't apply to comedy in general, being specific enough that only a narrow audience gets the joke, and being surprising enough to subvert what that audience already expects. Niche recognition works because most brands never bother creating humor built for one audience's daily frustrations, which is why an internal joke about IT teams or LinkedIn cringe can outperform anything broader. The same subversion shows up in a simple format, one where a familiar structure gets a new idea poured into it, then twisted in a way the audience doesn't see coming.