THE B2B BLOG IS COLLAPSING. THE COMPANIES REPLACING IT ARE BECOMING PUBLISHERS

Summary from the TLDR Marketing newsletter

The SEO blog playbook is losing ground as zero-click search rises and platform reach declines. Owned media replaces it, with brands building publications for a defined audience. This model drives distribution through shares, interviews, and syndication. It also turns content into pipeline. Early results show traction from niche audiences and growing AI referrals.