HOW TO KNOW YOU'RE READY FOR A FRACTIONAL CMO AND HOW TO BRIEF ONE WELL

Summary from the TLDR Marketing newsletter

Most companies wait until something breaks before hiring a fractional CMO. Readiness isn't about size, it's about having a real strategy gap and a team that can execute. Common signals include weak positioning and looming inflection points like a fundraise or expansion. It's not a fit without product market fit or an execution layer. Bring clear problems, real data, and defined decision rights to get value quickly.