NOT ALL BRAND REDESIGNS ARE TRAINWRECKS

Summary from the TLDR Design newsletter

While Cracker Barrel, Jaguar, and Tropicana suffered backlash for their redesigns, several other brands managed rebrands that pleased audiences and critics alike. Examples include the Premier League's simplified lion logo, Dunkin's name change dropping "Donuts," Rolls-Royce's sleeker Spirit of Ecstasy emblem, Reddit's unified pre-IPO redesign by Pentagram, and eBay's decluttered 2024 website. These successful makeovers contrast with more infamous rebrand failures, showing that thoughtful redesigns can modernize a brand's image without alienating its existing customer base.