HOLOGRAPHIK'S IDENTITY FOR VEDA TREATS COINS AS ANCIENT ARTEFACTS

Summary from the TLDR Design newsletter

Instead of relying on the generic visual language common in crypto, Holographik created a distinctive identity for Veda by reimagining the familiar coin as a symbolic artifact inspired by ancient stores of value and knowledge. Each 3D coin represents the underlying architecture of a specific crypto vault, combining custom illustrations, metallic materials, and restrained typography to balance trust, memorability, and sophistication. The result is a brand system that feels tangible and timeless while standing apart from typical fintech aesthetics.