RCS OR SMS? IT DEPENDS ON THE TASK

Summary from the TLDR Marketing newsletter

RCS now reaches 96% of US devices and offers rich media, interactivity, and branding, but costs at least twice as much as SMS. Like HTML email, it adds capability, not necessity. Use RCS when visuals or actions help complete a task like browsing products or resolving issues. Stick with SMS for simple, urgent updates like order confirmations or codes.