I CAN'T BELIEVE SOME MARKETING TEAMS SKIP THIS

Summary from the TLDR Marketing newsletter

Customer census surveys are an underused marketing motion that helps teams collect customer insights and build a stronger evidence library. The best surveys are cross-functional, tightly scoped to around 10-15 questions, and targeted to active users for higher-quality responses. Treat the send like a campaign with follow-ups and incentives, then move quickly on responses to turn feedback into testimonials, reviews, and advocacy opportunities.