NAIL PROFIT BEFORE SITE EXTRAS, OWNER SAYS

Summary from the TLDR Marketing newsletter

Focus first on profitability before adding advanced features to your e-commerce website. Reduce returns, improve customer service, and build a shipping model that works before investing in AI tools or extra apps. Design every product and collection page as a landing page because visitors often arrive from ads, social posts, or other links instead of the home page. A 15 to 30 second product video can increase conversions, and fast-loading MP4 videos with clear audio create a better brand experience than GIFs or poor-quality video.