YOU'RE LOSING PRESS COVERAGE

Summary from the TLDR Marketing newsletter

Press coverage can be lost when reporters can't quickly access the assets they need. Make it easy to cover a company by creating a public press kit with downloadable logos, screenshots, brand assets, and copy-ready stats. Avoid gated folders or hard-to-find pages, since journalists will move to easier sources. Adding a dedicated press page with clear URLs and frequently used metrics helps reporters quickly find and cite information.