THE B2B STANDARD

Summary from the TLDR Founders newsletter

Revenue is the usual evidence for product-market fit, and it is the one metric a determined founder can manufacture without fit by personally forcing every deal across the line. The B2B Standard replaces it with six behaviors that cannot be forced, including buyers pulling in 60% of first meetings, a 50% close rate on those pulled deals, and 95% of new customers reaching the leading indicator of retention within a month. Put the six numbers on one page and review them weekly. The exact cutoffs are debatable, but whether buyers are pulling or the founder is pushing is not.