DIPSHOP GIVES A PHOTOGRAPHY FESTIVAL AN IDENTITY WITHOUT PHOTOS

Summary from the TLDR Design newsletter

The identity system for the 2026 Foto Wien photography festival is built around three photographic concepts: circles inspired by camera optics, rounded rectangles based on analog film perforations, and blur representing depth of field. A limited RGB color palette, geometric forms, and the EK Baumer typeface create a flexible visual system that adapts across print, digital, and exhibition materials while maintaining a consistent connection to photography. Rather than relying on fixed visual elements, the identity uses simple rules and interactions to create a cohesive and adaptable brand.