TRUST IS THE NEW SEO: MARKETING IN THE AI ERA WITH KEVIN INDIG (31 MINUTE VIDEO)

Summary from the TLDR Marketing newsletter

Clicks are disappearing as users stay in-platform, making brand mentions more valuable than citations. Trust is becoming the deciding factor in what people believe and whether they verify elsewhere. Visibility is highly inconsistent across models and prompts, and “ghost citations” make attribution mostly invisible. AI scans for answers, so content that gets to the point quickly performs best.