THE TOP 10 GTM MISTAKES FOUNDERS MAKE

Summary from the TLDR Marketing newsletter

Founders who fire off thousand-contact cold outbound sequences in month two are usually avoiding the harder work of a handful of real conversations earned through warm intros. That shortcut skips the only way to learn what a target market actually cares about before trying to scale it. The same premature-scale instinct shows up in handing buyers product access and calling it a pilot, when a real pilot needs defined success criteria, a timeline, and an internal champion driving usage. Hiring a salesperson follows the identical trap, since no rep can run a closing process a founder hasn't already proven works.