USER-CONTROLLED ALGORITHMS: SHOULD YOU CARE?

Summary from the TLDR Marketing newsletter

User-controlled feed settings should not change your core ad strategy because platforms still rely more on user behavior than declared interests to decide what people see. Create ads that hold attention and earn meaningful engagement because watch time, rewatches, and skips reveal more than interest categories. Test multiple creative formats and messages so the platform can identify which version resonates with each audience based on real viewing behavior. Use performance data to guide creative decisions instead of relying on the preferences users select in platform settings.