WHY TYPOGRAPHY IS SO VITAL TO GOOD BRANDING

Summary from the TLDR Design newsletter

Typography is one of the most powerful yet overlooked branding tools, influencing how people perceive a brand before they even read its message. The right typeface communicates personality, tone, and values, helping brands appear trustworthy, innovative, luxurious, or approachable depending on their goals. When used consistently across websites, packaging, advertising, and other touchpoints, typography strengthens recognition, builds trust, and becomes a core part of a brand's identity.