NETFLIX INVENTED BINGE-WATCHING. NOW IT MAY HAVE OUTGROWN IT

Summary from the TLDR Marketing newsletter

Viewers are increasingly abandoning popular Netflix shows before a second season, driven by frequent cancellations, long gaps between seasons, and algorithm-shaped programming. Netflix's binge model was built to beat linear TV, a fight streaming already won when it overtook combined broadcast and cable viewing in 2025, but the platform now competes with short-form video and microdrama apps instead.