SEE HOW CONTENT FROM SOCIAL AND VIDEO PLATFORMS PERFORMS ON GOOGLE SEARCH

Summary from the TLDR Marketing newsletter

Google Search Console now lets marketers measure how social and video content performs in Google Search and Discover across Instagram, TikTok, X, and YouTube. The new platform properties show which search queries generate clicks and impressions for individual posts, so teams can find the content and topics that attract search traffic. The Insights report gives a quick view of traffic trends and top posts, and the Performance report lets users filter, sort, and export the data for deeper analysis. This gives brands a single place to measure search visibility across owned websites and major social platforms.