AI VISIBILITY SCORES ARE USELESS

Summary from the TLDR Marketing newsletter

AI visibility tools rely on prompts that can be easily manipulated, making their scores unreliable and disconnected from how users actually search. Citations also vary widely, so optimizing for them alone is flawed. A better approach is to analyze consistently cited sources, study competitors, and focus on content that answers real user questions. Visible brand mentions matter more than links, making strong, clear positioning key to showing up in AI responses.