THIS CLEVER REBRAND FINDS ITS ENTIRE PERSONALITY IN ONE TINY FLOURISH

Summary from the TLDR Design newsletter

Lark Design Studio created a minimalist new identity for Wottz, centred on a custom wordmark with a subtle lightning bolt hidden in the double "t" to reflect the company's attention to detail. Rather than relying on an elaborate brand system, the identity uses a restrained colour palette, custom icons, and consistent application across packaging, products, and vehicles to create a distinctive, durable brand. The project demonstrates how a single, well-executed idea can be more effective than a complex visual identity, especially for smaller businesses.