GOOGLE JUST PUBLISHED ITS PLAYBOOK FOR KILLING AI SLOP AT SCALE

Summary from the TLDR Marketing newsletter

Google's new system targets coordinated AI content, not individual pages. It detects clusters of accounts producing templated content at scale using shared infrastructure, velocity, and semantic patterns, then removes the entire network. This shifts enforcement from optimizing single pages to avoiding detectable production patterns. High-volume, templated strategies are now a liability.