EVERYTHING IN MARKETING STILL WORKS. IT JUST DOESN'T DIFFERENTIATE YOU ANYMORE

Summary from the TLDR Marketing newsletter

AI flattened execution, so channels, volume, and best practices stopped signaling anything. The only moat left is craft. Taste, a sharp point of view, and the judgment to go deep on one channel instead of spreading thin. The work that drives results now is the least measurable. Brand, thought leadership, and owned media that compound over time. It's slower, harder to prove, and often looks wrong on a dashboard, but it's what actually moves buyers.