DESIGN ROLES ARE CHANGING… SO HOW DO YOU STAY A MAKER WHEN YOUR JOB BECOMES A MENDER?

Summary from the TLDR Design newsletter

Many creatives feel their roles have shifted from generating original ideas to refining AI-generated work, creating a fear that their creative thinking and confidence will deteriorate if they rarely start from a blank page. Designers and creative leaders recommend protecting creativity by maintaining personal projects, setting boundaries with clients, using AI as a limited exploration tool rather than a replacement for thinking, and continuing to practise original ideation to preserve curiosity, judgment, and innovation. The broader message is that while AI will remain part of creative workflows, professionals should actively defend their role as strategic creators rather than becoming technicians who simply polish machine-generated output.