TLDR Design · NEWS & TRENDS

DONALD TRUMP'S NEW US PASSPORT DESIGN MAKES INSTITUTIONAL BRANDING LOOK LIKE A PERSONAL HUSTLE

creativebloq.com3 min read

Summary from the TLDR Design newsletter

Trump's new "Patriot Passport," a limited-edition design commemorating America's 250th birthday, features his image and signature alongside the Declaration of Independence. Historically unprecedented, no sitting or former head of state — not even dictators like Gaddafi — has appeared in a nation's passport while alive. Valid until 2036, the passport blurs the line between personal branding and institutional identity, outlasting Trump's presidency by seven years.