AWS PUTS $1 BILLION INTO NEW AI UNIT TO EMBED ENGINEERS WITH CUSTOMERS, JOINING GROWING WAVE

Summary from the TLDR newsletter

Amazon is investing $1 billion into a new Forward Deployed Engineering unit that will help customers build and roll out AI systems. Forward-deployed engineers are employees who are embedded directly within another business to accelerate a technical transformation. The term was coined by Palantir more than a decade ago, but it has recently seen a resurgence in the AI era. Other leading model developers, including OpenAI and Anthropic, also have their own FDE units.