GEN Z DIDN'T KILL CINEMA, BEER, OR SODA. TIRED MARKETING DID

Summary from the TLDR Marketing newsletter

Declining categories aren't a Gen Z problem but a marketing one. Legacy brands rely on repetitive extensions instead of new ideas. US cinema admissions fell from $1.3B in 2019 to $777M in 2023. However, original, low-budget films are breaking out, with Backrooms grossing $300M and drawing 43% of viewers aged 18-24. The same pattern shows up in CPG, where Pepsi's North American volume dropped 2% while newer soda brands surged. Younger consumers want different products, not fewer of them.