FABLE&CO. GIVES LIGNIN PIONEER NOVA BIOCHEM ITS FIRST REAL IDENTITY

Summary from the TLDR Design newsletter

Fable&Co. created Nova Biochem's first complete brand identity around the concept of "Matter," reflecting both its materials-focused technology and its broader impact. The system combines molecular-inspired visuals, a distinctive yellow accent, and a science-led website to present the deep-tech startup as a credible, scalable industrial business rather than an early-stage biotech company.