THE ULTIMATE GUIDE TO BUILD AND SCALE CONSUMER APPS

Summary from the TLDR Founders newsletter

Cal AI went from nothing to the number one health app in 18 months on the back of influencers, and this is the actual playbook. Judge creators on their baseline views and a live comment section, not follower count, and pay flat rates so a viral video never costs you more. The money is in mid-sized creators, and the counterintuitive part is that you're renting the audience, not the influencer, which is why a TikTok dancer outsold UFC fighters for a calorie app. Four people ran hundreds of partnerships by automating the entire pipeline, because the only moat left is speed.