THE HIDDEN BURNOUT CRISIS FACING SOCIAL MEDIA MARKETERS

Summary from the TLDR Marketing newsletter

More than 40% of social media marketers plan to leave their jobs within two years, and nearly half say they get little supervisor support for their mental health. The structure of the role is the cause, since these positions bundle strategy, design, customer service, and crisis management. At the same time, the same apps used for work also serve as leisure and social connection, making real disconnection impossible. Doom scrolling for trend research blurs into personal social comparison, and AI scheduling tools reduce workload without eliminating the always-on expectation that made them necessary.