HOW TO WRITE YOUR WEEKLY ROUNDUP EMAIL

Summary from the TLDR Marketing newsletter

A short weekly email can be written in 15 minutes by curating 3-5 of the best social posts from the past week into a 200-300 word recap. Each post gets a 1-2 sentence intro that adds context or a takeaway, with a brief personal note at the top to set tone. The format's simple to repeat on a weekly cadence and works by extending the life of existing content.