ADOBE JUST MADE ITS BIGGEST AI PUSH YET, AND IT STRETCHES FROM PHOTOSHOP TO DISNEY WORLD

Summary from the TLDR Design newsletter

Adobe rolled out five AI initiatives in three days, including a Firefly AI Assistant now in public beta inside Photoshop, Premiere, Illustrator, and other apps, plus a custom generative model deal with Walt Disney Imagineering. A new Brand Visibility tool tracks how companies appear across AI platforms like ChatGPT and Copilot, drawing on nearly 300 million real-world AI search prompts from Semrush's database. Throughout all announcements, Adobe emphasized human creative control — a calculated stance toward its core audience of creators, 85% of whom say final decisions should always remain theirs.