APPLE'S NEW CEO MUST REBUILD A DESIGN TEAM THAT LOST ITS WAY

Summary from the TLDR newsletter

Apple's industrial design organization used to be the heart and soul of the company. Today, the organization no longer has a true seat at Apple's executive table. It has become a place where other teams come to get what they need before promptly leaving. This article tells the story of the group's decline, its impact on the company, and Apple's plans to restore the design studio's prowess.