HOW TO FIX ABANDONED CART REVENUE LEAK

Summary from the TLDR Marketing newsletter

A common funnel improvement is splitting checkout into two steps, starting with an email opt-in before redirecting to payment. Once users begin checkout but do not complete it, an abandoned cart email sequence follows up to recover lost sales. This setup consistently improves conversions, typically increasing them by 10% to 20%, depending on traffic quality. It also runs as an evergreen system that continues to lift performance over time without ongoing manual effort.