WHAT CAN WE DO TO GET YOUNGER PEOPLE INTO MARKETING?

Summary from the TLDR Marketing newsletter

Entry-level marketing roles are being eliminated faster than the industry is reckoning with, as automation removes the task-based work that once served as the training ground for early-career marketers. The skills AI cannot replicate, judgment, creativity, and relationship-building, are precisely the ones best developed on the job, making the pipeline problem a long-term quality problem as much as a youth employment one. Agencies keeping early-career programs open argue the fix is redesigning how junior talent is assessed and deployed rather than waiting for economic conditions to improve.