CLAY GLOBAL REBRANDS THE ‘GOOGLE FOR THE SEMICONDUCTOR INDUSTRY'

Summary from the TLDR Design newsletter

Clay partnered with Partstack to modernise its brand and redesign its website, focusing on helping users navigate thousands of similar electronic components more easily. The refresh includes a simplified version of the existing logo, a new lowercase wordmark, updated typography, and a flexible illustration system combining technical drawings with product renders. The redesign centres on improving the search experience, using a restrained visual style, clear hierarchy, and highly readable interfaces to make key product differences easier to understand and compare.