HOW BUILDING AN HTML-FIRST SITE DOUBLED OUR USERS OVERNIGHT

Summary from the TLDR newsletter

Government websites are public services that should be available to everyone. They should work on every machine possible, even when connections are poor, and forms must never lose data once it is entered. This usually means government sites end up being simple HTML, as it is lightweight and works even on rubbish browsers. This concept of building with simpler technology can be applied to normal websites: increasing accessibility increases reach.