FIVE FRIENDS MAKING COMEDY TOGETHER PROVE A CREATOR BRAND DOESN'T NEED A SINGLE STAR

Summary from the TLDR Marketing newsletter

What Happened Last Night is a five-person comedy collective that has grown to over 100K Instagram followers without a single front-facing creator. The team relied on one highly produced video per week made by longtime friends. They spent months building a backlog before launch, then settled into a tight cycle of writing and filming that prioritizes cinematic storytelling over volume.