WHAT INSTAGRAM'S NEW “REORDER GRID” FEATURE MEANS FOR BRANDS

Summary from the TLDR Marketing newsletter

Instagram's Reorder Grid turns profiles into conversion surfaces. Brands should design grids with intent around 3 goals: drive purchases, increase content views, or earn follows. Use custom thumbnails and a clear design system. Lead with strongest brand visuals rather than viral posts, and place best-selling products above the fold. Keep the grid balanced so it reads as intentional.