WEDGE DESIGNS STONE&SKILLET'S IDENTITY AROUND THE PAN IT'S NAMED AFTER

Summary from the TLDR Design newsletter

Stone&Skillet worked with Wedge to refresh its brand identity as it expanded into thousands of stores. The redesign centers on a simplified skillet symbol, bolder typography, richer colors, and more distinctive photography, creating a stronger shelf presence while preserving the brand's warmth and craftsmanship. The new system is designed to be flexible and scalable, helping the brand stand out in a crowded category and supporting future product growth.