YOUR NEXT SEO HIRE IS A PRODUCT MANAGER

Summary from the TLDR Founders newsletter

Search is moving from ten blue links to AI answers, and the usual SEO hire, a channel manager who files tickets and reports rankings, is built for the old game. What works now is product thinking, understanding what a person actually means when they ask, then shaping the product so an AI model trusts it enough to cite. AI made the technical grunt work cheap, so hire for judgment, the person who can walk into a product review and defend a roadmap, not a keyword report.