LINKEDIN LEAD GEN CAMPAIGN THAT WORKS

Summary from the TLDR Marketing newsletter

Small, highly targeted LinkedIn lead gen campaigns can work when paired with relevant creative and a broader multi-touch strategy. A tightly defined B2B C-level DACH audience was targeted using firmographic and role-based filters, then served straightforward whitepaper ads alongside Thought Leader and single-image campaigns to build familiarity. No retargeting was used due to the small audience, with frequency driving reach and conversions. Leads were used for nurture and social selling rather than direct sales.