WHY WE MIGRATED OUR MARKETING SITE OUT OF A CMS

Summary from the TLDR Marketing newsletter

Moving the marketing site out of a CMS unlocked faster experimentation because AI agents could now directly update, optimize, and test content at scale. After moving content into code, site performance improved and conversions grew to roughly 4x previous levels. The website became a conversion engine and AI signal source rather than a traffic driver. Storing content in code gives marketing teams the ability to launch site-wide messaging updates, SEO improvements, and landing page experiments quickly without CMS bottlenecks. It also pushes you to adopt AI workflows and technical skills that can support future automation across SEO, localization, and conversion optimization.