HOW HINGE KEEPS YOU ENGAGED (NOT ROMANTICALLY)

Summary from the TLDR Design newsletter

Dating apps can increase engagement by leveraging psychological principles such as curiosity and scarcity. Features like hidden likes and limited-time profile highlights create a desire to resolve uncertainty, while priority messaging, premium visibility, and “New Here” badges make potential matches feel more valuable and time-sensitive. These mechanisms encourage users to spend more time on the platform and, in many cases, pay for features that promise greater visibility or faster access to potential matches.